How do you envisage alternative surfaces in vehicles becoming media platforms for the consumption of content (windscreens etc. and how could it change interior design of vehicles)?
Vehicle manufacturers can take 5-10 years to change the interfaces in vehicles. What seems new now may quickly be a thing of the past. You can see this already when looking for a USB port in an older model vehicle. Right now a car doesn't need to have a giant display - it simply needs a place to plug your devices in. I think of cars in the future as "bring your own devices". Plug your phone into the car and that operating system - the operating system that you are used to - will work with the software already in the vehicle.
Will each occupant in the vehicle be able to curate their own in-car experience and how will this be facilitated?
I think there may still be fights over who controls what in the car, just as we see today. I do see the opportunity for better lighting in the car, perhaps a number of settings for "night mode", "day mode" and "work mode". We might also see darkened, UV treated windows so that it is easier to use your laptop or tablet without annoying reflections from the sun and other vehicles on the road.
Apart from audio, video, digital content (including email and social media), how do you foresee further innovation such as augmented reality? Will this only interact with the landscape outside to inform, entertain and provide commercial clues or do you foresee more complex media interaction (what is the next big thing)?
What I hope we'll see is information projected onto the windshield of the car. Points of interest, route information and options for stopping or changing the route would be useful. Projected displays are a simple and useful form of augmented reality that is easy to run. Location-based augmented reality will become increasingly important, as will location-based information in general. It will be less about static content as "where am I and what should I be doing next?" This provides a number of opportunities for advertisers and local businesses to provide deals and other information to people driving through different cities.
Will we work more, or play more in a world of driverless cars?
I think the difference between work and play is blurring. Driverless cars will increase the amount of time we'll be online, and the amount of ads we'll see, so in a sense we will be "working" more for other companies by delivering them more revenue than they could access before driverless cars. We'll have more time to read news, browse content, binge watch TV and communicate with those around us. I think a few things will be useful to this new norm: anti-nausea pills or drinks, noise-cancelling headphones and cozy interiors with fold-out tables and outlets for our laptops and other devices.
For AirBerlin Magazine about the future of mobility, called ‘Die Vision'.